CBS and AT&T Reach Content Delivery Deal
CBS and AT&T have reached a content distribution deal, which will see CBS content being restored to millions of AT&T customers who have been blacked out for nearly three weeks.
In a statement by CBS, the media giant said that “CBS and AT&T have entered into a new multi-year content carriage agreement to provide CBS-owned local broadcast stations and national channels CBS Sports Network and Smithsonian Channel to customers of AT&T’s video platforms across the country.
“These stations are returning today to any impacted AT&T homes. [...] CBS and AT&T regret any inconvenience to their customers and viewers and thank them for their patience. [...] Terms of the agreement were not disclosed.”
The agreement will come as a relief to viewers who were concerned about their ability to watch pre-season football, among other programming, on AT&T services. CBS, however, arguably came out on top of the AT&T dispute, having previously reported a “dramatic spike in new subscribers” to its CBS All Access service as a result of the blackout.