TECHNOLOGY: William Shatner Beams Into Advertising Week APAC...As a Hologram

Boldly Go: William Shatner on Technology, Innovation and Our Planet - Catherine Bowe, Meta APAC, Client Council & Industry Trade Lead and William Shatner, Actor & Director. Image: Proto, Inc.

AUGUST 4, 2023 - In a groundbreaking moment that seems straight out of science fiction, William Shatner, the man who popularized the concept of beaming to new worlds on Star Trek, has now become a real-life hologram using Proto Inc.'s cutting-edge technology. Shatner made history as he beamed live from Los Angeles to Sydney, Australia, covering an astounding distance of 7500 miles, to deliver a talk at Advertising Week APAC 2023.

With Proto's hologram technology, Shatner was able to see and interact with the audience and the event host in real time, creating an immersive experience as if he were physically present in the room. The event took place at Sydney's iconic Luna Park, where the entire advertising and marketing industry gathered for the two-day conference, featuring the debut of the AWAPAC Future is Female Awards, presented by LinkedIn.

During the event, William Shatner expressed his awe at the power of holoportation, stating, "You're there in Australia and I'm here in Los Angeles, BUT thanks to Proto hologram, we're together."

Proto Inc., the original self-contained hologram device and the driving force behind making holoportation a reality, was thrilled to have William Shatner join the company as an advisor. David Nussbaum, the Inventor and CEO of Proto Inc., shared his excitement, saying, "William Shatner stamped the idea of holoportation on our imaginations with his performances on Star Trek, and now he can beam anywhere on Earth, in real life. With Captain Kirk advising us, there's nowhere Proto can't go."

The success of this live beam to Australia marks a significant achievement for Proto, whose technology has been utilized to transport executives, artists, athletes, teachers, and doctors across the globe. The company's hologram platform has found applications in various sectors, making it a go-to solution for global communication.

Backing Proto Inc. are influential investors such as Tim Draper (Tesla, SpaceX, Skype), Mike Walsh (Uber), and notable personalities like Sean "Diddy" Combs, Howie Mandel, and Paris Hilton. Among Proto's impressive list of clients are Amazon, BT, Christie's, IBM, Softbank, T-Mobile, Walmart, Virgin Media 02, and Verizon. The company has also collaborated with prominent brands like the NFL, NBA, NHL, Audi, Kia, Netflix, and H&M. Moreover, Proto's technology has garnered attention from celebrities like Jimmy Kimmel, Chris Pratt, Whitney Cummings, Logan Paul, and Manny Pacquiao.

Notably, Proto has recently achieved SOC 2 Type II status, becoming the first and only hologram company certified as secure and private. This certification enhances the company's reputation and ensures the safety and privacy of all users' holographic experiences.

With William Shatner leading the way as a real-life holoportation pioneer, Proto Inc. continues to push the boundaries of what was once considered pure science fiction, revolutionizing global communication and bringing the future closer to the present.